Cost estimator

Know what a post costs before you bid.

Pricing starts at $5 per 1,000 followers, adjusted for engagement. Add a pin, a bio mention, a banner or a profile picture, and the price updates as you go.

Audience size

How many followers the creators you hire reach.

NanoHyper-niche, very high engagement0-500NanoHyper-niche, very high engagement501-1KMicroTight-knit community1K-10KMid-tierEstablished voice10K-50KMacroBroad reach50K-250KMegaMass market250K+

Engagement rate3.0%

Higher engagement means better returns, so a higher price. The average on X is about 3%.

Matches the X platform median, about 3%.

Fine-tune

Which creators

Price depends on where the creators are and whether you want verified (blue check) creators, who cost 1.5× a normal creator.

Creators based in

Creator type

Add placements

Beyond the post itself, a creator can pin it, mention you in their bio, or swap in your banner or profile picture for the length of the campaign.

Custom

Campaign length1 day

We check every placement on X every day the campaign runs, and X charges us for each check (part of the platform fee). Bio, banner and profile-picture placements also stay up for the whole campaign, so each extra day adds 35% of their one-day price.

What you get

Sponsored post from a Micro creator at 3.0% engagement.

Estimated impressions: 1655.5K followers × 3.0%
Estimated clicks: 3Impressions × 2% click rate
Estimated reach: 7.7KFollowers × 1.4 for reposts

Compare tiers

One post at 3.0% engagement.

Price per creator and estimated impressions, clicks and reach for each creator tier.
Tier	Per post	Impressions	Clicks	Reach
Nano0-500	$0.61	8	0	350
Nano501-1K	$1.81	23	0	1.1K
Micro1K-10K	$13.24	165	3	7.7K
Mid-tier10K-50K	$72.19	900	18	42K
Macro50K-250K	$360.94	4.5K	90	210K
Mega250K+	$1,503.91	19K	375	875K

All prices in USD. Estimates only: final pricing is set when you launch a campaign and a creator accepts the bid.